The most important part of a strategic plan is the strategic orientations which identify the conceptual framework of the company. This part contains the vision, mission, and values that help the company management achieve its long-term aims through a set of goals distributed over the strategic plan's lifetime.The following are the strategic orientations agreed by the company management that draw the thick lines for company's executive management to work according to them during the coming five years in order to achieve the prospected competitive advantage.

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